Press Release

New York, NY – October 4, 2006: Undertone Networks, a premier online advertising network announced today that it has launched a new turnkey online video advertising solution, Undertone Video. Video services from Undertone now include the addition of pre-roll video to its advertising network, allowing brand and direct response customers to improve their online advertising effectiveness.

American Airlines, Cingular Wireless, and Nationwide Mutual Insurance Company are the first advertisers to work with Undertone Video. Based on the initial results, Undertone Video delivered brand exposure along with click through rates of as high as 3.5%.

Dave Russell, Director of New Media, TM Interactive noted "We have worked with Undertone on several campaigns for our clients including American Airlines and Nationwide Mutual Insurance Company. When Undertone told us they were ready to launch their video solution we were excited to participate, knowing that we would get the same high level of support and service along with the comfort of knowing that our clients' ads would only appear on the highest quality sites. The campaigns have been a total success."

eMarketer projects that the online video advertising marketplace will reach $1.5 billion by the end of the decade.

"The numbers show that video is a rapidly growing opportunity," noted Michael Cassidy CEO of Undertone Networks. "Advertisers looking for increased exposure, but not yet sure of how to take advantage of the added benefits of online video advertising, will find that Undertone Video can meet all their needs. Because of our focus on top tier web properties, combined with our experienced and service oriented staff, we offer a higher quality and more scaleable video solution."

Undertone Video increases the level of consumer engagement with clickable video and companion ads for both 15 and 30 second spots. Additionally, the Undertone Video is designed to be seamless to the client; ad impressions are contracted on a single insertion order and reporting is centralized. Video assets can be delivered to Undertone in a variety of formats from Beta tapes for repurposed television commercials to fully interactive digital files which Undertone will convert at no additional charge.

About Undertone Networks

Undertone Networks, an Intercept Interactive company, is a premier online advertising network comprised of today's top media properties. Launched in 2002, Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media and targeting capabilities. The company is headquartered in New York and has a sales office in San Francisco. For more information, please visit www.undertonenetworks.com.

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