Press Release

New York, NY – November 6, 2006: Undertone Networks, a premier online advertising network announced today that it has introduced an enhanced version of its behavioral targeting solution, ReDirect™. The new behavioral targeting product allows advertisers added opportunities to reach current customers while closing the sales loop on potential prospects.

ReDirect 2.0 includes two new key components to Undertone's highly effective retargeting solution. The initial version of ReDirect has delivered 10x higher CTR and up to 50% lower CPA rates on remarketed users for Undertone advertisers.

Undertone's advertiser focused behavioral targeting is intended to fully leverage an advertiser's customer base and website visitors. ReDirect 2.0 serves ads to users who have visited an advertiser's site; allowing the advertiser to up-sell existing customers while working to convert site visitors who have yet to transact.

ReDirect 2.0 also contains improved audience focused targeting by delivering advertiser ads to users who have visited topically related sites and content channels. For example, an automotive advertiser will now be able to supplement an auto channel buy with the ability to reach automotive shoppers and researchers across the entire Undertone network. This will allow advertisers to continually communicate with prospects both in and out of contextually relevant content.

"As more of the market embraces behavioral targeting we are excited to offer such a complete and high performing suite of options," stated Michael Cassidy, CEO, Undertone Networks. "With our existing ReDirect offer our advertisers have realized significantly improved CTR and lower CPA and we anticipate our enhanced targeting capabilities will deliver even better results."

With eMarketer projecting behavioral targeting to account for $2.1 billion of all online advertising spending by 2008, this new version of ReDirect, Undertone is able to address the growing demand of advertisers. Undertone will be able to address the growing demand of advertisers with this new version of ReDirect.

About Undertone Networks

Undertone Networks, an Intercept Interactive company, is a premier online advertising network comprised of today's top media properties. Launched in 2002, Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media and targeting capabilities. The company is headquartered in New York and has a sales office in San Francisco. For more information, please visit www.undertonenetworks.com.

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